Evergreen by Northern Lighting, designed by Vibeke Skar and Jens Praet Hval

Call for Entries

100% Norway will once again be showcasing design from some of Norway’s most talented designers. Those selected will benefit from being part of Norway’s biggest design exhibition abroad and given a unique opportunity to network with the Norwegian, British and international design industry.

Selection of Products

The show will be a fully curated exhibition, which presents both manufactured designs and prototypes.  The selection of products will be carried out by eminent curators; Henrietta Thompson from Wallpaper* and Benedicte Sunde from the Norwegian Design Council.

Deadline & How to Apply

Those interested in applying to take part in 100% Norway 2012, should do so via the exhibition’s curator Benedicte Sunde benedicte@doga.no, by 21st February 2012 and include the following information:

• Information/images about products they would like to show
• Previous, current or future plans or strategies to enter the UK market
• Sketches/illustrations/renderings or initial plans for new prototypes
• Additional information about the prototypes, including inspiration.
• Short biography of designer

All documents must be submitted in English. Successful applicants will be contacted in March.
If you have any other questions, please contact Benedicte Sunde (benedicte@doga.no)

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Other Important Information

100% Norway 2012 will showcase works of both established and up-and-coming designers, and will include a number of the country’s leading manufacturers. This is the ninth time the exhibition visits London to act as a door opener for Norwegian designers and manufacturers to the British market and simultaneously build awareness of Norwegian design in the UK and internationally.

The exhibition is subsidised by the Royal Norwegian Embassy in London, the Ministry of Foreign Affairs and the Norwegian Design Council.

This year’s exhibition will be at the Dray Walk Gallery at Tent London in Brick Lane. A brand new stand design will be developed for this fresh venue. The gallery is 246 m² with an outdoor space, which also can be used as part of the exhibition.

The participants are responsible for transport to collection point in Norway and the cost involved in this. 100% Norway is responsible for transportation cost from collection point to London. The participants will have to cover their own travel arrangements, but the designers can apply for the Ministry of Foreign Affair’s travel grant via Norsk Form (www.stikk.no). Exhibitors will also need to cover manufacturing costs of their prototype(s) to the curators’ specifications, in terms of number of products as well as colours and materials.

Selected exhibitors are encouraged to put in a lot of effort into their preparations for the show, and we hope they all can be present in London throughout the four days of the exhibition. It is also important to note that the London Design Festival stretches across the city and that not all your desired business contacts will be able to attend the Norwegian exhibition in which case it’s important that exhibitors proactively arrange meetings with their contacts wherever is convenient for them.