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| REVIEW 2009 |
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As the autumn sun shone over London, the Truman Brewery became a buzzing and vibrant design destination, as East London’s hub of the London Design Festival - orders were taken, contacts made and many products sold. The roar of applause that went up at the end of the event was the collective response to the end of a very successful week.
Tent London 2009 was a resounding success with 17,625 visitors from as far afield as South America, Australia, and the U.S. flocking to see the some of the most innovative design the London Design Festival had to offer. |
Now in its third year, the event attracted over 300 emerging and established designers and collectives from 16 countries, including Poland, Portugal, Japan, Korea and Lebanon. The international audience was drawn to Tent London’s eclectic mix of contemporary design across all disciplines.
"We are now on sale and display in Le Bon Marche in Paris, completely due to the buyer visiting Tent and seeing us there over the last two years."
Edward Tadros, Ercol - Chairman & MD
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Content was once again the hub of the show, with both newcomers and established companies presenting a diverse range of furniture, lighting and accessories. Exhibitors testimonials report interest from major retailers, interior designers and press.
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| "I have found Tent to be vital in my development as a designer and as a young person in business. … I’ve been able to benefit from its strong links with press and industry and feel privileged to be involved with what is now well respected and perceived as one of the first places to go to spot emerging ideas and talent. It is in the coolest part of London, on the most important week of the year, with the freshest people." Zoe Murphy |
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Elsewhere in the event, Tent Digital drew the crowds, with visitors from the design and technology industries and the passing public engaging with the digital design installations. Many visitors stated it was their favourite part of the London Design Festival, with comments such as ‘it was like the best bits of the Science Museum’. |
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| "Tent Digital’s debut was extremely well received, and is now set to become an integral part of the event. Digital Designers have never had much of a platform at the LDF, so we hope to grow Tent Digital and include more digital disciplines, including web-based work and augmented reality next year" Jimmy MacDonald, Co-Director, Tent London
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| WATCH TENT DIGITAL'S YOUTUBE > |
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| The three design graduates selected from the Talent Zone have been announced as: Matthew Woodhouse, Mikaela Johansson and Olivia Decaris. All now have the opportunity to present their work and receive face-to-face feedback from design experts Jimmy MacDonald, co-director of Tent and from the mydeco design board, Sir Terence Conran and Philippe Starck. |
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| De La Espada, Made in Bergen, Portugal Brands and Polska Folk presented beautiful galleries of international design in the Your Space section, as did home-grown talent London Style who showcased products from their East London collective. |
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With four days of rigorous interviews, on-the-spot editing and daily uploads, the DeTnk.TV Studio was a great success. More than 25 interviews were undertaken with established figures like Rolf Sachs, Yves Behar, Ilse Crawford and Priscilla Carluccio as well as emerging talents such as Lee Broom and Ryan Frank.
WATCH INTERVIEWS > |
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